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You are a PM for Instagram & are creating a retention dashboard. What metrics will you track?
Retention dashboard for Instagram.

Twisha Prasad
Oct 15, 20223 min read
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Activation - the pirate metric that could lead your startup to success
User activation is often neglected, although it is a jumping-off point to better user engagement and product led growth. Activation is a...

Twisha Prasad
Aug 28, 20222 min read
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Why should retention be the most important problem?
Building customer loyalty is a primary way to increase conversions and multiply profits. Acquiring a new customer costs 5-25% more than...

Twisha Prasad
Aug 15, 20224 min read
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Problem Manager (PM) - Interview Case Study
PROBLEM STATEMENT "Cars24, being the market leader in Used car supply, inspecting more than 60,000 cars on a monthly basis, is looking to...

Twisha Prasad
Jul 27, 20206 min read
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B2B vs B2C Product Management
There are differences between B2B and B2C product management. How product managers approach product development & product launch varies.

Twisha Prasad
Jan 4, 20204 min read
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Hardest thing about Product Management
I am often fascinated by the amount of emphasis that is placed on hard skills for product managers — both during the interview process as...

Twisha Prasad
Jan 4, 20203 min read
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