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You are a PM for Instagram & are creating a retention dashboard. What metrics will you track?
Retention dashboard for Instagram.

Twisha Prasad
Oct 15, 20223 min read


Activation - the pirate metric that could lead your startup to success
User activation is often neglected, although it is a jumping-off point to better user engagement and product led growth. Activation is a...

Twisha Prasad
Aug 28, 20222 min read


Why should retention be the most important problem?
Building customer loyalty is a primary way to increase conversions and multiply profits. Acquiring a new customer costs 5-25% more than...

Twisha Prasad
Aug 15, 20224 min read


Problem Manager (PM) - Interview Case Study
PROBLEM STATEMENT "Cars24, being the market leader in Used car supply, inspecting more than 60,000 cars on a monthly basis, is looking to...

Twisha Prasad
Jul 27, 20206 min read


B2B vs B2C Product Management
There are differences between B2B and B2C product management. How product managers approach product development & product launch varies.

Twisha Prasad
Jan 4, 20204 min read


Hardest thing about Product Management
I am often fascinated by the amount of emphasis that is placed on hard skills for product managers — both during the interview process as...

Twisha Prasad
Jan 4, 20203 min read
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